Privacy Policy Highlights

Last updated: October 20, 2020.

We believe you should always know what data we collect from you and how we use it, and that you should have meaningful control over both. We want to empower users to make the best decisions about the information that they share with us. We have a Student Data Protection Addendum, an agreement we enter into with schools, that further describes our duties, responsibilities, and commitments with respect to Student Data that we collect or receive.

You should read this policy in full, but here are a few key points:

How We Use the Information We Collect: We use the personal information we collect from students (or about students from teachers) to provide and improve the Service, for educational purposes, security, and safety purposes, or as required by law. We will not require children to provide more personal information than is reasonably necessary in order to participate in the Service. See here for more information on our use of information collected from students, and children using the service not connected to a school (“Outside School Child User”), and here for additional information on our use of information collected from teachers, parents, and school leaders .

Data Retention: We will not retain student personal information for any longer than is necessary for educational purposes and legal obligations, or to provide the Service for which we receive or collect the student personal information. Additionally, we protect students with our Data Protection Policy: (1) we collect only minimal information from students necessary to register for the Service, (2) we automatically delete their points awarded in school after a year, and (3) we delete Students’ Accounts if they’re inactive for more than twelve months. Note, however, some content within a Student Account will be kept after deletion of the account for school legal compliance reasons (e.g., maintenance of “education records” under the Family Educational Rights and Privacy Act (FERPA) or “Student Data” under state student privacy laws) and will not be deleted until we receive direction from the school. We store non-student user personal information, including content uploaded by Outside School Child Users, for as long as it is necessary to provide products and Service to you and others. For non-student users (as well as Outside School Child Users), personal information associated with your account will be kept until your account is deleted or until we no longer need the data to provide the Service, whichever occurs first. Note, however, that some content uploaded by a teacher, school leader, or parent may also be kept after the deletion of the account for school legal compliance reasons (e.g., maintenance of “education records” under FERPA or “Student Data” under state student privacy laws) and will not be deleted until we receive direction from the school. See here for more details.

What Student Information is Shown Publicly? No student’s account, or Outside School Child User’s account (“Outside School Child Account”), profile, or information is made available or visible to the public through KidRewards. Only the student, the student’s parents, and the student’s teachers or school leaders can see the student’s (or Outside School Child User’s) profile and portfolio. No child can upload content (such as a response to an activity, photo, video, drawing, journal entry, or document) to the Service on Portfolios except through their account. This can’t happen for children without either (1) the parent providing parental consent directly to KidRewards or (2) the child’s teacher representing to KidRewards that they have obtained any necessary parental consent , including acting as the agent of the parent if their school policy allows. Parents may see points awarded in school. Parents may also award points, goals and rewards that are only viewable by the child and the child’s parent(s), or those that the parent allows access to.

Classes, goals, points, progress and rewards are visible by students, teachers, parents, and school leaders who have logged into their accounts and are associated with that particular class or school. They are not viewable by the general public. Parents, teachers and school leaders can add content or comments to these stories, but students can only view or like content on these stories and are only able to do this once either the school or KidRewards has obtained parental consent, if under 13. If any user needs to report any abuse or inappropriate content on a Class Story or School Story that has not been addressed by the connected teacher or school, they may do so by emailing at . Teachers may share their classes, goals and rewards, with other teachers or school leaders in their school.

We Never Sell Personal Information: We will never sell or rent your personal information or non-personal information. We will only share or disclose personal information with a limited set of third-party service providers necessary to provide or develop our Services (such as database hosting) or as required by law, and we will be transparent about who these service providers are. We will contractually require that these service providers process personal information in accordance with our instructions and consistent with this Privacy Policy and ensure that these service providers employ reasonable and comprehensive data protection and security protocols. See here for more details. Additionally, we make very clear commitments (consistent with our obligations under the Student Privacy Pledge) regarding how we handle data in the event of a change to our organization (such as merger) where personal information that we have collected from users would be one of the assets transferred or acquired. Consistent with the Student Privacy Pledge and applicable state and federal laws, in connection with such a change to our organization, this Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal information as per this Privacy Policy (unless you give consent to a new policy). Please see here for more details.

You own your data: We don’t own any content or information you provide or we receive - you (students, parents and/or schools) will own your content and information.

Security and Privacy by Design and Default: We use security industry best practices to protect personal information, including using encryption and other security safeguards to protect personal information. We design products with security and privacy in mind from day one. See here for more information.

Transparency and Choice: We will be transparent about our practices, so that you can make meaningful choices about how your personal information is used. If we make a material change, we will provide prominent notice by posting a notice on our service or this website page and/or we will notify you by email (if you have provided an email address to us). See here for more information.

Right to Access, Correction, and Deletion of Data: We support access to, correction, and deletion of student personal information by the student or their parent or legal guardian, either by 1) assisting the school in meeting its requirements for access, correction and deletion or by responding to requests we receive from schools, or 2) directly responding to requests from parents when the information is collected directly from a child and KidRewards obtains the parent consent (not the school) - such as when they are using our Premium Features or Outside School Child Account. Teachers, parents, school leaders and other users can contact us at from the email used to create your account. See here for more information on all user’s rights, including about your additional rights of data portability and right to object or withdrawal consent.

KidRewards Privacy Policy

Last updated: October 20, 2020.

This Privacy Policy explains:

This policy applies to all products and services offered by KidRewards, Inc. (“KidRewards,” “we,” “us,” “our,” and our subsidiaries or affiliates). KidRewards may be acting as both a Controller and a Processor as those terms are defined under the European Union’s General Data Protection Regulation (“GDPR”). For more information, please see below.

Our Privacy Policy is designed to provide transparency into our privacy practices and principles. We’ve done our best to write this policy in simple, clear terms, but if you’re not familiar with terms like personal information, cookies, IP address, pixel tags and browsers, then read about these key termsWe’ve also added summaries below each section that provide short explanations of the legal language in plain English (it starts with ‘Basically...’) to aid in understanding, but it isn’t legally binding.


How does KidRewards protect children’s personal information?

What information does KidRewards collect?

How does KidRewards use the information it collects?

Will KidRewards share any information it collects?

How does KidRewards protect and secure my information?

KidRewards’ commitments to providing Transparency and Your Rights

How long does KidRewards keep information about me?

What communications will I receive from KidRewards?

Third-party Authentication Services

Third-party Services

How will KidRewards notify me of changes to this policy?

Is KidRewards a Controller?

What if I’m not in the U.S.?

California Privacy Disclosures

Notice for Minors (users under 18)

“Shine the Light” Law

How can I contact KidRewards with questions?